Background
HLB Pocket Connect is designed to help parents teach their children good money habits. By using the app, parents can have an overview of their children’s accounts and also let them on learn how to earn, spend, and save responsibly.
Problem Statement
The bank aims to attract and engage the younger generation, who are increasingly disenchanted with traditional banking, by developing a mobile app to help parents teach their children about financial management. This app will enable parents to monitor their children's accounts and guide them in learning to earn, spend, and save responsibly. This initiative is crucial for fostering long-term relationships with younger customers and ensuring the bank's relevance and competitiveness in the evolving financial landscape.
Responsibilities
UIUX Design, Project coordinator
Tools
Sketch, InVision, Adobe Illustrator, Adobe Photoshop
Competitive Research
User Survey
Analysis and issue prioritisation
User’s perspective on the issue
Generating ideas to address the issue
Identifying opportunities
Proposing different solutions and consolidating the most viable ones
Turning ideas into reality
Designing and developing the application product
Sharing prototype with users and business
Testing the application
Implementing enhancements based on feedback
Continuing iterative improvements to achieve better results
Launch the product
Conduct a discussion on optimizing the flow for both parents and juniors. Additionally, develop a tangible prototype, stick it on the wall, and observe how users perform tasks.
This process was instrumental in ensuring that our design aligned with user needs and preferences. The feedback we gathered allowed us to make several key adjustments to our prototype, enhancing its usability and functionality.
Integration - Implement entry points for Internet banking to allow parents to interact seamlessly with their children's accounts.
Design - Enhance the Parent view with vibrant and engaging colors, aligning its visual style with the Junior App. Integrate design elements and color schemes from the Pocket app to create a cohesive user experience.
Design - Focus on simplicity and functionality, ensuring the app is both fun and easy to use for children.
Features - Include essential features such as balance viewing and transactional capabilities.